Client Background:
JC Mysore, a distinguished coffee brand based in Karnataka, has successfully established a significant market presence in Taiwan and Malaysia. Recognizing the potential for growth in the Indian domestic market, JC Mysore sought a strategic partnership to enhance its brand and marketing efforts within India.
Objective:
JC Mysore aimed to expand its footprint in the Indian market and required comprehensive design and marketing solutions to achieve this goal. This included revamping product packaging and creating a robust online presence.
Antbobbles’ Role:
Antbobbles Design Society was engaged to provide a full suite of services to facilitate JC Mysore’s market expansion. The project involved:
- Product Packaging Design:
- Antbobbles undertook the task of designing eye-catching and market-appropriate packaging for JC Mysore’s various coffee products. The designs aimed to resonate with Indian consumers while maintaining the brand’s established identity.
- Website Design and Development:
- A user-friendly and visually appealing website was created to serve as the digital face of JC Mysore. The website is designed to provide a seamless user experience, showcasing the brand’s products and heritage, and facilitating online sales.
- Comprehensive Marketing Services:
- Antbobbles took charge of all marketing activities, including digital marketing, social media campaigns, and influencer partnerships. The goal was to build brand awareness and drive engagement among the Indian audience.
Execution:
The Antbobbles team visited Karnataka to onboard JC Mysore as a client. This involved in-depth discussions to understand the brand’s vision and requirements. Through collaborative efforts, Antbobbles successfully designed the new packaging and launched the website, aligning with JC Mysore’s brand values and market aspirations.
Outcome:
The partnership between Antbobbles and JC Mysore is set to significantly bolster JC Mysore’s presence in the Indian market. With innovative design and strategic marketing, JC Mysore is well-positioned to capture the attention of Indian coffee enthusiasts and expand its market share.